Greenberg Traurig

Conference Sponsor

Greenberg Traurig, founded in 1967 by Larry J. Hoffman, Mel Greenberg, and Robert Traurig, began as a small, client-focused law firm in South Florida, inspired by the vision of creating a new breed of law firm that mirrored the sophisticated services of New York firms. Over five decades, Greenberg Traurig has grown into a global powerhouse with more than 2,750 attorneys across 47 locations on three continents. Despite this expansion, the firm has maintained its core values of delivering high-quality legal work, fostering deep client relationships, and offering a decentralized structure that allows for flexibility and cost-efficiency.

At the heart of Greenberg Traurig's success is its commitment to innovation. The firm has consistently looked beyond the traditional legal model to develop strategies that provide enhanced value, better insights, and greater predictability for its clients. This forward-thinking approach is exemplified by the firm's Innovative Client Strategies Team, which leverages optimized staffing, value-based pricing, and advanced technology to improve the client experience. From creating AI-driven tools for due diligence to developing customized software platforms for immigration case management, Greenberg Traurig continually seeks new ways to meet and exceed client expectations.

Greenberg Traurig’s dedication to making a positive impact extends beyond the legal services it provides. The firm has a longstanding commitment to pro bono work, community involvement, and philanthropy, empowering its attorneys and business staff to lead, volunteer, and donate to a wide range of causes. This culture of giving back, combined with its relentless pursuit of innovation and excellence, has made Greenberg Traurig a leader in the legal industry, trusted by clients around the world to navigate complex legal and business environments.